T'aom Pakêtkirina Ava Fêkiyan by Binggrae Design Team

T'aom Pakêtkirina Ava Fêkiyan by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

T'aom Pakêtkirina Ava Fêkiyan

by Binggrae Design Team

Client: Binggrae

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Pakêtkirina Ava Fêkiyan

T'aom pakêtkirinek e ku ji bo marqeyek ava fêkiyan a sarûbar hatiye çêkirin, ku tenê ji materyalên xwezayî tê hilberandin. Logoya marqeyê nîşaneyên vegotinê (quotation marks) wekî aksenta rengîn bikar tîne, û wêneyên fêkiyên taze li ser hemî berheman xuya dibin da ku li rêzê xuyabûnek yekgirtî bide. Pakêtkirin bi mebesta kêmkirina zibilê hatiye plansazkirin. Kepekek darîk (strip cap) şûna serpoşê aluminiumê digire, û etîketa ekolojîk gava ku bi avê re têkilî digire bi hêsanî ji hev vediqetîne, ku ev yek ji bikarhêneran re di pêvajoya vegera materyalan (recycling) de dibe alîkar. Rêzeya T'aom şûşeyên ava fêkiyan, qutîkên kartonî yên ava fêkiyan û şîşên qeşayê yên bi tama fêkiyan digire nav xwe.

The Recognition

About the Xelata A' Design Award a Tuncîn

T'aom Pakêtkirina Ava Fêkiyan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku T'aom Pakêtkirina Ava Fêkiyan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. T'aom Pakêtkirina Ava Fêkiyan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae