Heti براندکردن و پاکەتکردن by Cansu Dagbagli Ferreira

Heti براندکردن و پاکەتکردن by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

Heti براندکردن و پاکەتکردن

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Colors

The Design

About Heti براندکردن و پاکەتکردن

ئێتی، کە ناوی لە وشەی داکۆتا بە واتای ماڵەوە هاتووە، خواردنەوەکان پێشکەش دەکات کە جەوهەری ماڵ دەخەنەڕوو بە تامە سروشتییە تێکەڵکراوەکان، و ئاهەنگی ڕووەکە ڕەسەنەکانی ئەمریکای باکوور دەگێڕێت. ئەم براندە کاریگەرییە کۆمەڵایەتییە بەشێک لە داهاتەکانی تەرخان دەکات بۆ پشتگیریکردنی کۆمەڵگە هۆزەکان. دانایی ئاسان، وەک چەمکی براندکردن، وێنەکاری شێوازی ڕەسەن و تامەکان لەخۆدەگرێت، لەگەڵ پاکەتکردنێک کە ئیلهامی لە هاوسەنگی ئەندازەیی هونەری داکۆتا وەرگرتووە و هاوسەنگی و هاوئاهەنگی دەگوازێتەوە. دیزاینەکە پالێتێکی یەک ڕەنگ تێکەڵ دەکات لەگەڵ جەختکردنەوەکانی ڕەنگ، جەخت لەسەر قووڵایی هونەری ڕەسەن لە چوارچێوەیەکی سەردەمیاندا دەکاتەوە.

The Recognition

About the Xelata A' Design Award a Tuncîn

Heti براندکردن و پاکەتکردن xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Heti براندکردن و پاکەتکردن tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Heti براندکردن و پاکەتکردن pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery