Yihe Dim Sum Sêwirana Pakkirinê لەلایەن Ye Zhang

دیزاینی Yihe Dim Sum Sêwirana Pakkirinê لەلایەن Ye Zhang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2024

Yihe Dim Sum Sêwirana Pakkirinê

لەلایەن Ye Zhang

کڕیار: Beijing Jiaotong University

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Yihe Dim Sum Sêwirana Pakkirinê

Yihe Dim Sum sêwiraneke pakkirinê ye ji bo markeyeke şîrînahiyên bi şêwazê Beijing ku li Koşka Havînê tê firotin. Qutiya derve pîvana wê 230 bi 230 bi 60 mîlîmetreyan e û çar qutiyên piçûktir ên 110 bi 110 bi 45 mîlîmetreyan tê de vedişêre. Ji bo temsîlkirina çar tamên şîrînahiyan, çar cihên navdar ên Koşka Havînê wek wêne hatine xêzkirin. Ev wêne mîmariya kevneşopî ya Çînî bi şêwazê hunerê pop û hêmanên kolajê yên ji nîgarên kevneşopî hatine wergirtin, li hev dicivînin. Qutî çapkirina UV, navber a kaxezê, nivîsa aliyî ya birincî û kêlekên qutkirî bi kelûpel bikar tîne da ku xurtir û bidomand be.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Yihe Dim Sum Sêwirana Pakkirinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yihe Dim Sum Sêwirana Pakkirinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yihe Dim Sum Sêwirana Pakkirinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
قەبارە و پاکێج: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
تاگەکان: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
تەکنەلۆژیای بەرهەمهێنان: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
هەڵەنگاندنی دیزاین: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
توێژینەوە: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
ئیلهام: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
ماوەی پڕۆژە: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
ڕێڕەوی کارکردن: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
پەتێنتەکان: This work is all original images not copyrighted.
ئەندامانی تیم: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
کرێدیتی وێنەکان: This work is all original images not copyrighted.