Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral by Peng Guozhi

Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral

Nivîsa Pirtûkê: Hangzhou Scenery rêzek paketkirina ava mîneral e ku li ser bingeha şûşeyek camî hatiye çêkirin. Şûşe 60 mm firehî, 60 mm kûrahî û 210 mm bilindahî ye, û 318 mîlîlître dihewîne. Şeklê zirav destgirtinek rihet peyda dike. Li şûna plastîk cam hatiye bikaranîn, ji ber vê yekê şûşe dikare dîsa were bikaranîn û zêde asteng kêm dibe. Etîket bi çapkirina veguheztina germê hatine hilberandin û beşek mezin ji camî dadipoşin. Wêneyên ravekirî nîşana cihên navdar ên Hangzhou, Çîn, di nav wan de Gola Rojava, Kanala Mezin û Parka Zeliqê ya Neteweyî ya Xixi, nîşan didin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Hangzhou Scenery Karê Sereke: Paketkirina Ava Mîneral pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi