Pepsi X Spotify پاکێتکردنی خواردنەوە by PepsiCo Design and Innovation

Pepsi X Spotify پاکێتکردنی خواردنەوە by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2024

Pepsi X Spotify پاکێتکردنی خواردنەوە

by PepsiCo Design and Innovation

Client: PepsiCo

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify پاکێتکردنی خواردنەوە

Pepsi x Spotify دیزاینێکی قوطیی خواردنەوەیە بە دانەیەکی سنووردار کە بۆ بینەرانی میسری دروستکراوە. کارە هونەرییەکە ناسنامەی بینراوی Pepsi و Spotify بە یەکسانی تێکەڵ دەکات. شینی بەهێزی Pepsi تێکەڵ دەکرێت لەگەڵ سەوزی درەوشاوەیی کە هاوبەشە لەنێوان Spotify و بۆنەی رەپ لە میسر. باکگراوندەکە پێکهاتووە لە نەقشی گلیچ و چینەکانی کاغەزی بڕاو لەگەڵ وشەکانی گۆرانی بەدەستنووسی نووسراو. کۆدی QR کە لەسەر قوطییەکە چاپکراوە ڕێگە بە خەڵک دەدات گۆرانییەکی Pepsi بیبیستن کە بۆ کەمپینێکی گەڕاندنەوەی پارە دروستکراوە. کیتێکی ئینفلوئنسریش لەگەڵ قوطییەکە بەرهەم هاتووە.

The Recognition

About the Xelata A' Design Award a Tuncîn

Pepsi X Spotify پاکێتکردنی خواردنەوە xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pepsi X Spotify پاکێتکردنی خواردنەوە tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pepsi X Spotify پاکێتکردنی خواردنەوە pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release