Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2024
Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە
by PepsiCo Design and Innovation
Client: PepsiCo
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە
Pepsi Big Football Event LTO دیزاینێکی پاکێجکردنی خواردنەوەیە بۆ ماوەیەکی سنووردار کە بۆ خولێکی گەورەی تۆپی پێ دروستکراوە کە لە قەتەر لە ساڵی ٢٠٢٢ بەڕێوەچوو. پاکێجکردنەکە وێنەی هاندەرانی ڕاستەقینەی تۆپی پێ لە نەتەوە جیاوازەکان پیشان دەدات، کە خۆشییە بەهێزەکەی کاتی یارییەک دەگرێتەوە. فلتەری بۆیە بۆ وێنەکان بەکارهێنراوە بۆ ئەوەی نەریتی بۆیەکردنی دەموچاو لەنێو هاندەراندا بێنێتەوە یاد و ڕوخسارێکی هونەری ببەخشێت. ڤیژواڵە سەرەکییەکان و ئەنیمەیشنە هاوتاکان هەمان زمانی گرافیکی درێژ دەکەنەوە. مەبەست لێی بەستنەوەی براندەکەیە بە هاندەرانی ناوخۆیی تۆپی پێوە لە ماوەی ڕووداوەکەدا.
The Recognition
About the Xelata A' Design Award a Zîvîn
Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Pepsi Big Football Event LTO پاکێجکردنی خواردنەوە afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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