Extra Melty Upgrade پاکێجی نەعناع by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.
TuncPakêtkirin· 2024
Extra Melty Upgrade پاکێجی نەعناع
Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category
- 14,104
- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade پاکێجی نەعناع
تیمی دیزاین بە مەرکەزیکردنی بیرۆکەی تواوەی بەفر کاری کردووە، کە سیمبولێکە بۆ تایبەتمەندی بەرهەمەکە لە کەمکردنەوەی فشاری دەروونی. داوا کراوە توخمە ناسراوەکانی براند وەک لۆگۆی EXTRA و هێڵی شووش بپارێزرێن، بۆیە تیمی دیزاین بە شێوەیەکی بینراو هێڵی شووشەکەیان پەرەپێدا بۆ ڕێگای خلیسکە بۆ دروستکردنی دیمەنێک کە کاراکتەری کارتۆنی بتوانێت خۆشی تێدا ببینێت و ئەمەش دەنگدانەوەیەکە بۆ بابەتەکە. دەردەکەوێت کە میوەکە تەنها ئاماژەیەک بۆ تام نەبووە، بەڵکو تەختەیەکی بەفری زیندووە، کە چیرۆککەی تەواو کردووە. مەبەست ئەوەیە ساتی تامکردنی شەکری نەعناعەکان ئەزموونێکی وەک خلیسکە لە دەم و هەروەها لە هزری بەکارهێنەراندا دروست بکات.
The Recognition
About the Xelata A' Design Award a Tuncîn
Extra Melty Upgrade پاکێجی نەعناع xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Extra Melty Upgrade پاکێجی نەعناع tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Extra Melty Upgrade پاکێجی نەعناع pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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