Judinstrom Beer Pakêtkirina Bîrê by Olha Takhtarova

Judinstrom Beer Pakêtkirina Bîrê by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2024

Judinstrom Beer Pakêtkirina Bîrê

by Olha Takhtarova

Client: SOTB and D

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Colors

The Design

About Judinstrom Beer Pakêtkirina Bîrê

Bîra Judinstrom pakêtkirinek sêwirandî ye ku ji bo firotgehek bîrê ya çandiniyê li Montreal, Kanada hatiye çêkirin. Pakêtkirin qûtîyeke standard a alumînyûmê ya 473 ml bikar tîne, digel etîketek bi mezinahiya 5 li ser 8 înç ku bi teknîka flexografiyê hatiye çapkirin. Motîfên Skandînavî bi awayekî nûjen, bi riya wêneyên grafîkî yên tayê û fontek bi rêzikên rast û goşeyan têne pêşkêşkirin. Palêta rengan şîna kûr, tonên gewr û spî bi hev re dihewîne. Dîzayna minîmalîst dihêle ku navê marqe, cureyê bîrê û asta alkolê xwendbar bimînin, di heman demê de bingehek dîtbarî ya hevpar rê dide ku cureyên din ên bîrê jî werin lê zêdekirin di rêzê de.

The Recognition

About the Xelata A' Design Award a Hesinîn

Judinstrom Beer Pakêtkirina Bîrê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Judinstrom Beer Pakêtkirina Bîrê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Judinstrom Beer Pakêtkirina Bîrê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.