Scarlet پەدەکانی پاکیژەیی by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2025
Scarlet پەدەکانی پاکیژەیی
Client: Scarlet
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #163005The Design
About Scarlet پەدەکانی پاکیژەیی
بە پێچەوانەی ئەو ناڕەحەتی و سنووردارکردنانەی ئافرەتان لە ماوەی خولی مانگانەیاندا تووشیان دەبن، چەمکی پشتەوەی پاکەتکردنی پەدەکانی پاکیژەیی Scarlet لە بیرۆکەکانی ئازادی و ئارامبوون ئیلهام وەرگرتووە، ئەو تایبەتمەندیانەی بەرهەمەکە بۆ پێشکەشکردنیان دیزاین کراوە. سروشت هەستێکی ئاشتی و ئازادی دەبەخشێت کە ژیانی شارستانی مۆدێرن زۆرجار لە کەمی دەبێت. بۆ گرتنی ئەم ئارامبوونە سۆزدارییانە، دیزاینی پاکەتکردنەکە لە دیمەنە سروشتییەکانەوە ئیلهام وەردەگرێت و تەکنیکەکانی ئاوبۆیەی نەرم بەکاردەهێنێت بۆ دەربڕینی ئەم هەستانە. ئەنجامەکەش زمانێکی بینراوی ئارامکەرەوە و شیعرییە کە لەگەڵ بەڵێنی بەرهەمەکە دەربارەی ئاسوودەیی و چاودێریدا هاوتا دەبێت.
The Recognition
About the Xelata A' Design Award a Zîvîn
Scarlet پەدەکانی پاکیژەیی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Scarlet پەدەکانی پاکیژەیی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Scarlet پەدەکانی پاکیژەیی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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