West Lake Beer Pakêtkirina Bîrayê by China Resources Snow Breweries

West Lake Beer Pakêtkirina Bîrayê by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2025

West Lake Beer Pakêtkirina Bîrayê

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About West Lake Beer Pakêtkirina Bîrayê

West Lake Beer dîzaynek pakêtkirinê ye ji bo bîraya şûşekirî. Dîzayn ji dîmenên Gola Rojava (West Lake) ya li Hangzhou îlham digire, û Pira Şikestî û Sê Golên ku Heyvê Nîşan Didin wekî sembolên dîtbarî yên abstrakt şîrove dike. Tîpografî nivîsa mohrê (seal script) bi şêwaza xetnivîsiya Xanedana Song re dike yek. Qutiya derve bi mohrkirina zêrîn û fîlmek mat hatiye temamkirin ji bo kalîteyek destlêdanê ya nerm. Şûşe ji camê kesk ê bi kalîteya bilind hatiye çêkirin, ku tîrêjên ultraviyole sînordar dike û alîkariyê dike ku tama bîrayê were parastin. Bircên kevirî yên ku li ser şûşeyê tên nîşandan, hêza her tamekê diyar dikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

West Lake Beer Pakêtkirina Bîrayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku West Lake Beer Pakêtkirina Bîrayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. West Lake Beer Pakêtkirina Bîrayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensions & Packaging: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tags: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Production Technology: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Design Challenge: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Research: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiration: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Project Duration: The project was designed and developed in December 2022 in Beijing.
Operation Flow: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Team Members: Qiguang Li, Celine Zhou, Xiaowei He