Flora Etîketa Şûşeya Cînê by Ian Wallace

Flora Etîketa Şûşeya Cînê by Ian Wallace is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2025

Flora Etîketa Şûşeya Cînê

by Ian Wallace

Client: Flora

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Colors

The Design

About Flora Etîketa Şûşeya Cînê

Flora dîzayneke etîketê ye ji bo cîneke şûşekirî ku li Şîlîyê tê hilberandin. Ev dîzayn ji dîmenên bakur û başûrê welêt îlham girtiye, ji çiyayên çolê bigire heta asmanên Patagonyayê. Rengên germ behsa hilhatina rojê ya li ser çolên bakur dikin, lê rengên sar jî behsa ewrên rojên sar ên Patagonyayê dikin. Etîket li ser kaxeza martele ya bi tekstûr hatiye çapkirin û pelê zêrîn li ser logoyê, rojê û ewran hatiye sepandin. Pêvajoyeke taybet a birîna bi qalib şiklê etîketê diyar dike û embosekirin jî panela danasînê nîşan dike. Şûşe bi qapaxeke darîn tê girtin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Flora Etîketa Şûşeya Cînê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Flora Etîketa Şûşeya Cînê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Flora Etîketa Şûşeya Cînê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
Dimensions & Packaging: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
Tags: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
Production Technology: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
Design Challenge: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
Research: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
Inspiration: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
Project Duration: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
Operation Flow: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace