Piernas Largas Karê Sereke: Pakêtkirina Şerabê لەلایەن Ian Wallace

دیزاینی Piernas Largas Karê Sereke: Pakêtkirina Şerabê لەلایەن Ian Wallace خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2025

Piernas Largas Karê Sereke: Pakêtkirina Şerabê

لەلایەن Ian Wallace

کڕیار: Piernas Largas

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Piernas Largas Karê Sereke: Pakêtkirina Şerabê

Deqê Pirtûkê: Piernas Largas pakêtkirineke ji bo rêzek ji çar şeraban e. Her şûşe navê, têgeh û wênesaziya xwe hildigire, ku ji karakter û gomanên ji bo cîwanên Şîlî nas in îlham wergirtiye. Grafîkên rengîn armanc dikin ku axaftinan dest pê bikin û şûşe bikin navenda balkêş a civînên civakî. Her şûşeya camî 750 ml digire, bilindahiya wê 300 mm e û giraniya wê 710 g e. Wêne bi rîya astareke germîtêşî ya domdar tê sepandin ku li dijî sarûşê radibe. Mebest ev e ku alternatîfek bileyî ji pêşandana kevneşopî ya şerabê pêşkêş bike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Piernas Largas Karê Sereke: Pakêtkirina Şerabê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Piernas Largas Karê Sereke: Pakêtkirina Şerabê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Piernas Largas Karê Sereke: Pakêtkirina Şerabê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
قەبارە و پاکێج: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
تاگەکان: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
تەکنەلۆژیای بەرهەمهێنان: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
هەڵەنگاندنی دیزاین: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
توێژینەوە: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
ئیلهام: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
ماوەی پڕۆژە: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
ڕێڕەوی کارکردن: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
ئەندامانی تیم: Freelance Designer: Ian Wallace
کرێدیتی وێنەکان: Images: Ian Wallace