To Meet دیزاینی پاکەیجی سێو by Ziqiong Li

To Meet دیزاینی پاکەیجی سێو by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2025

To Meet دیزاینی پاکەیجی سێو

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet دیزاینی پاکەیجی سێو

ئەم دیزاینە جوانکاری مینیمالیستی لەگەڵ ڕەنگە زیندووەکان بەکاردەهێنێت. سێوێکی گەورەی نیشانەیی لەسەر رووکاری پاکەیجی بەرهەمەکە، دیمەنێکی سەرنجڕاکێش دروست دەکات. ئەم تایبەتمەندییە یەکتایە وا دەکات پاکەیجەکە لە هەر نمایشگایەکدا دەرکەوێت، و یارمەتی بەکاربەران دەدات بەئاسانی بەرهەمەکە دواتر بناسنەوە. هەروەها وێنەی بینراوی براندەکە بنیات دەنێت، ناسینەوەی براند بەرز دەکاتەوە و ئامانجی بازاڕگەریی یادگارتر بوون لە ڕێگەی بەردەوامیی نمایشکردنەوە دەگات.

The Recognition

About the Xelata A' Design Award a Zîvîn

To Meet دیزاینی پاکەیجی سێو xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku To Meet دیزاینی پاکەیجی سێو karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. To Meet دیزاینی پاکەیجی سێو afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.