Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê by Jeff Wu

Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê

by Jeff Wu

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê

Nivîsa Pirtûkê: Grace Flow Protein Boost sêwiraneke pakkirina şûşeyê ye ji bo vexwarineke fonksiyonel a bi proteîna bilind, ku ji bo hezkirên teşqelebûnê yên ciwan hatiye armanckirin. Proteîna şil dikare carekê were vekirin û vexwarin, bêyî ku hewceyî tevlihevkirina toza proteînê hebe. Hêmana dîtbarî ya sereke tîpa çînî ya "sar" (cool) bi navê marqeyê yê bi tîpên latînî ve girêdide, û herdu jî xetên hevpar parve dikin. Stûyê şûşeyê wek destikek hatiye şeklkirin, û cudahiyên reng tama vexwarinê nîşan didin. Şûşe ji PET-ê bi rêya teknîka stretch blow molding hatiye çêkirin, û fîlmeke germî-teng a rengê metalîk laşê şûşeyê bi tevahî dipêçe.

The Recognition

About the Xelata A' Design Award a Tuncîn

Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Grace Flow Protein Boost Fonksiyona Bingehîn: Pakkirina Şûşeya Vexwarinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu