Zaku Naguwashi Series ساکێی ژاپۆنی by Yasushi Uemura

Zaku Naguwashi Series ساکێی ژاپۆنی by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2025

Zaku Naguwashi Series ساکێی ژاپۆنی

by Yasushi Uemura

Client: Shimizu Seizaburo Shoten Ltd.

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Colors

The Design

About Zaku Naguwashi Series ساکێی ژاپۆنی

ئەمە ساکێیەکی نایابە کە بە تایبەتی بۆ چێشتخانە لووکسەکانی دەرەوەی وڵات پەرەپێدراوە، بە ئامانجی ئەوەی وەک یەکێک لە بژارەکان بۆ هاوتاکردن لەگەڵ خواردن لە لیستی شەرابەکاندا نیشان بدرێت. تەحەددای دیزاینەکە ئەوە بوو کە هەستێکی جیاواز و تایبەت لە ناسنامەی ژاپۆنی بگەیەنێت. دیزاینەکە ئیلهامی لە نمونە سروشتییە ژاپۆنییەکان وەرگرتووە، وەک شیدە (shide)، ئەو بەنداوە کاغەزە پیرۆزانەی لە پەرستگاکاندا بەکاردێن بۆ دیاریکردنی سنوورەکانی خواوەندایەتی، و ئۆریگاتا (origata)، هونەری ئاهەنگینی تەڵکردنی کاغەز. ئەم توخمانە بە سەرکەوتوویی نەک تەنها شێوە فیزیکییەکانیان دەگەیەنن، بەڵکو ڕۆحانییەتی قووڵتر و جەوهەری گەلی ژاپۆنیش دەردەخەن.

The Recognition

About the Xelata A' Design Award a Zêrîn

Zaku Naguwashi Series ساکێی ژاپۆنی xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Zaku Naguwashi Series ساکێی ژاپۆنی vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Zaku Naguwashi Series ساکێی ژاپۆنی daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.