دیزاینی Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab لەلایەن Yiqi Tang and Zona Yuechen Guan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
HesinPakêtkirin· 2025
Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab
لەلایەن Yiqi Tang and Zona Yuechen Guan
کڕیار: Brown Brothers
خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #164761دیزاینەکە
دەربارەی Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab
Brown Brothers Limited Edition pakêtek e ku ji bo şerabek moscato ya sparkling û bi tama fêkiyan hatiye sêwirandin. Ev kom sê cureyan vedigire ku nûner in ji sibehê, tarîmaêvarê (twilight) û nîvê şevê. Li ser her cureyekê mürekkebek bêhnok hatiye bikaranîn, ji ber vê yekê bêhnek li gorî wê demê ya hilbijartî tê belavkirin. Rengên geş û şêwazên zindî bîranîna partiyek havîna tropîkal û ramana civînê tînin bîra mirov. Şûşe di forma standard a 750 mîlîlîtreyî de ye, ji camê ya dubarebikaranîn hatiye çêkirin û bi grafîkên bikalîteya bilind ên xurt hatiye çapkirin. Armanc ew bû ku pakêt hem ji aliyê dîtinê hem jî ji aliyê bêhnkirinê ve balkêş be.
پێناسەکردن
دەربارەی Xelata A' Design Award a Hesinîn
Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Brown Brothers Limited Edition Pakêtkirina Şûşeya Şerab ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- قەبارە و پاکێج
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- تاگەکان
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- تەکنەلۆژیای بەرهەمهێنان
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- هەڵەنگاندنی دیزاین
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- توێژینەوە
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- ئیلهام
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- ماوەی پڕۆژە
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- ڕێڕەوی کارکردن
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- ئەندامانی تیم
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - کرێدیتی وێنەکان
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
سپۆنسەرکراو
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