بڕۆ بۆ ناوەڕۆک
Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan لەلایەن Wu Yao

دیزاینی Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan لەلایەن Wu Yao خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.


ZîvPakêtkirin· 2025

Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan

لەلایەن Wu Yao

کڕیار: Beijing Wuyao Cultural and Creative Co. Ltd.

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

23,931

ڕەنگەکان

دیزاینەکە

دەربارەی Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan

Xezîneya Kêmpeyda ya Çiya û Deryayê sindoqeke diyariyê ya bilind e ji bo gwîzên pakkirî. Di sindoqê de heşt qutiyên metal hene, û her qutiyek gwîzên welat an herêmeke cuda dihewîne. Wêneyên li ser her qutiyekê karaktera brandê bi dîmenên çiya û deryayên bi şêwaza kevneşopî ya firçeya çînî ve dikin yek. Sindoqa derve ji kartona bi çermê sentetîk pêçayî hatiye çêkirin, bi destikeke çermîn li ser û lingên metal ên bi zêr rûkeşkirî li goşeyan. Mohrkirina germ rêz û xetnivîsê berbiçav dike. Kilîteke metal a li kêlekê sindoqê bi gaveke sade vedike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Mountain Sea Rare Treasure Sindoqa Diyariyê ya Gwîzan afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان
This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
قەبارە و پاکێج
130 mm x 430 mm x 430 mm
تاگەکان
Nut, Gift Box, Packaging Design, Premium Gift Box
تەکنەلۆژیای بەرهەمهێنان
The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
هەڵەنگاندنی دیزاین
This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
توێژینەوە
This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
ئیلهام
The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
ماوەی پڕۆژە
The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
ڕێڕەوی کارکردن
To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
ئەندامانی تیم
Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin

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