Panpan Karüerî Bingehîn: Qutiya Diyariyê by Wu Yao

Panpan Karüerî Bingehîn: Qutiya Diyariyê by Wu Yao is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Panpan Karüerî Bingehîn: Qutiya Diyariyê

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

12,676

Verified Award Winner

Verify Award Status for #165767

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Panpan Karüerî Bingehîn: Qutiya Diyariyê

Nivîsa Pirtûkê: Panpan qutiyeke diyariyê ya çapa sînordar e ku ji bo hilanîna berhemên marqe û diyariyên hilbijartî hatiye sêwirandin. Forma derve ji qutiyên xwarinê yên Çînî yên kevnar îlham girtiye, di heman demê de xemilandin şêwaza Chinoiserie ya ku di sedsala 18an de li Ewropayê populer bû dişopîne. Cihên navdar ên Çînî û Fransî bi karaktera marqeyê re di wêneyên çapa germ de hatine yekxistin. Qutî ji kaxeza qalind hatiye çêkirin, bi lewheyên metalî li pêş û paş. Nexşên genim li kêlekê û nexşên bambû li hundir bi kaxeza zêrîn hatine berbijandin. Serpoşê vekirinê bi alîkariya magnêtan girtî dimîne.

The Recognition

About the Xelata A' Design Award a Tuncîn

Panpan Karüerî Bingehîn: Qutiya Diyariyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Panpan Karüerî Bingehîn: Qutiya Diyariyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Panpan Karüerî Bingehîn: Qutiya Diyariyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensions & Packaging: 105mm x 245mm x 335mm
Tags: Panpan, Packaging Design, Limited, Gift Box
Production Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Design Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Project Duration: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Operation Flow: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie