Snack پاکەجینگ by Kazuo Fukushima and Haruka Takeuchi

Snack پاکەجینگ by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Snack پاکەجینگ

by Kazuo Fukushima and Haruka Takeuchi

Client: Dali Foods

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #168316

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Snack پاکەجینگ

دووبارە براندکردنی پاکەجینگی سناک گۆڕانکاری بە ناسنامەی بینراوی هاۆچیدیان دەگەیەنێت، کە براندێکی دامەزراو و ناسراوی چینی لە بواری خواردنی خێرایە. دیزاینەکە تیشک دەخاتە سەر ڕێبازێکی مۆدێرن و یاریخوازانە بە تایپۆگرافیای قەڵەو، ئایکۆنی پێکەنین کە هێمای خۆشییە، و وێنە بازدەرەکان کە جەخت لەسەر بریقەی ترشکیلە دەکەنەوە. پالێتە ڕەنگە تایبەتەکان هەر تامێک جیا دەکەنەوە بۆ ناسینەوەی ئاسان و سەرنجڕاکێشیەکی بەهێز لەسەر ڕەف. وردەکاریە هەڵکەنراوەکان و چاپی UV ی خاڵی دەستلێدانێکی پریمیەم زیاد دەکەن و بەشداریکردنی بەکارهێنەر بەهێز دەکەن. بە هاوسەنگکردنی نەریت و مۆدێرنیتی، پاکەجینگەکە سەرنجی هەردوو بەکارهێنەری دڵسۆز و نەوەی گەنج ڕادەکێشێت.

The Recognition

About the Xelata A' Design Award a Tuncîn

Snack پاکەجینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Snack پاکەجینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Snack پاکەجینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Dimensions & Packaging: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Tags: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Production Technology: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Design Challenge: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspiration: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Project Duration: The project started in May 2022 and finished in January 2023 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Copyrights belong to Dali Foods
Team Members: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Image Credits: Photographer: Zhu Jie