Castanea Nectar Karekirina Sereke: Pakkirina Hingiv by Inna Kovalenko

Castanea Nectar Karekirina Sereke: Pakkirina Hingiv by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Castanea Nectar Karekirina Sereke: Pakkirina Hingiv

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Colors

The Design

About Castanea Nectar Karekirina Sereke: Pakkirina Hingiv

Nivîsa Pirtûkê: Castanea Nectar sêwiranek pakkirinê ye ji bo hingivê şahballûtan. Teknîkeke wênekêşiya avrengîn sivikiya kulîlk û pelgên şahballûtê vediguhêze. Logo xetên nerm û hinekî tîr bikar tîne da ku tîrbûn û dewlemendiya hingivê şahballûtan diyar bike, dema ku şêwazên hişk hêza dara şahballûtê tînin bîra mirov. Hinginekek biçûk hemû hêmanên logoyê bi hev ve girê dide. Hingiv di firaqeke şûşeyî ya 250 gram de tê pêşkêşkirin, digel etîketeke 125 bi 55 mîlîmetreyî, di qutiyeke 85 bi 85 bi 110 mîlîmetreyî de cih digire. Sêwiran behsa dara şahballûtê dike, wek sembolek kesk a bajarê Kyivê.

The Recognition

About the Xelata A' Design Award a Tuncîn

Castanea Nectar Karekirina Sereke: Pakkirina Hingiv xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Castanea Nectar Karekirina Sereke: Pakkirina Hingiv tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Castanea Nectar Karekirina Sereke: Pakkirina Hingiv pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko