Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî by Tao Ran

Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî by Tao Ran is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî

Kutuya Diyariya Zodyaka Çînî pakêtek e ku ji bo bûkelîkên Zodyaka Çînî hatiye çêkirin. Ajalên zodyakê bi xetên sade hatine xêzkirin, li şûna rêbazên wênekêşiya kevneşopî. Her nexşe kurt û bi hêsanî nasbar dimîne, mijarên kevnare bi zimanekî dîtbarî yê modern ve girê dide. Qutiya derve ji karta gewr a 1000g û kaxiza spî ya qeşayî ya 128g bi teknîka çapa germ (hot stamping) hatiye çêkirin. Qutiya hundir jî ji karta gewr a 500g û kaxiza spî ya qeşayî ya 128g bi çapa germ û siniyeke EVA ya oyîkirî pêk tê. Ev kutîk wekî diyariyek ji bo hevalan hatiye armanckirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Chinese Zodiac Gift Box Kutuya Diyariya Zodyaka Çînî pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.