دیزاینی Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî لەلایەن Ying Song Brand Design Shenzhen Co, Ltd خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2025

Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî

لەلایەن Ying Song Brand Design Shenzhen Co, Ltd

کڕیار: Kweichow Moutai Co.,Ltd.

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

134,870

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #169249

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî

Moutai Shengyue Flying Fairy sêwiranek pakêtkirinê ye ji bo vexwarina baijiu ya çînî. Ev sêwiran ji fîgurên Periya Firyayî yên ku di dîwarnîgarên Dunhuangê de hatine xêzkirin îlham digire, bi taybetî xwedayê muzîkê yê di Şikefta 401 a Şikeftên Mogao de, ku bi helwesteke narîn amûra sheng di destê xwe de digire. Rengê sereke sorê tarî yê hevrîşimî ye, ku rengekî kevneşopî yê çînî ye, û nexşa serika şûşeyê ya metal bi teknîka kevneşopî ya mînakariyê (emel) hatiye çêkirin. Qutî ji aliyê rastê ve vedibe û di hundirê xwe de avahiyek du-qatî ya bi nexşa ewran dihewîne. Pîvanên setê 140 bi 105 bi 280 mîlîmetre ne û kaxez, seramîk û metal tê de hatine bikaranîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Moutai Shengyue Flying Fairy Pakêtkirina Vexwarina Alkolî daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
قەبارە و پاکێج: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
تاگەکان: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
تەکنەلۆژیای بەرهەمهێنان: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
هەڵەنگاندنی دیزاین: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
توێژینەوە: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
ئیلهام: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
ماوەی پڕۆژە: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
ڕێڕەوی کارکردن: The box is opened from the right side, and the bottle is opened from the top metal cap
ئەندامانی تیم: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
کرێدیتی وێنەکان: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024