دیزاینی Marlenka پاکێجینگ لەلایەن David Kantor خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2025

Marlenka پاکێجینگ

لەلایەن David Kantor

کڕیار: Marlenka International s.r.o.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

18,288

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #170016

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Marlenka پاکێجینگ

دیزاینی نوێی پاکێجینگی مارلێنکا لەسەر دیزاینێکی پاک و جیاواز دەگەڕێتەوە کە ئامادەبوونێکی بەهێزی سەف و جیاوازیی ڕوونی نێوان هێڵی بەرهەمەکان دڵنیا دەکاتەوە. سیستەمی پاکێجینگەکە داڕێژراوە بۆ گونجاندنی چەندین جۆری کێک و خواردنە شیرینەکانی پەیوەست بە هەنگوین، بەکارهێنانی ڕێکارێکی ڕێکخراو بۆ جیاکردنەوەی تامەکان، فۆرماتەکان و قەبارەکان. جوانی بینراوی پلەی یەکەم سەرنجڕاکێشی بەرهەم زیاد دەکات، لە کاتێکدا کە ماددە داهێنەرەکان و تەکنەلۆژیای پێشکەوتووی چاپکردن کوالیتیی نایابی دڵنیا دەکەنەوە. دیزاینە پاڵاوتووەکە نەک هەر ئەزموونی بەکارهێنەر بەرز دەکاتەوە بەڵکو ناسنامەی براندی مارلێنکا و پێگەی بازاڕیشی بەهێز دەکات.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Marlenka پاکێجینگ xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Marlenka پاکێجینگ tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Marlenka پاکێجینگ pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
قەبارە و پاکێج: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
تاگەکان: marlenka, redesign, packaging,
تەکنەلۆژیای بەرهەمهێنان: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
هەڵەنگاندنی دیزاین: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
توێژینەوە: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
ئیلهام: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
ماوەی پڕۆژە: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
ڕێڕەوی کارکردن: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
ئەندامانی تیم: David Kantor
Radek Vysocký
Vojtěch Halamíček
کرێدیتی وێنەکان: David Kantor
Petr Vaněk