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Abra Mode Karê Bingehîn: Pakkirina Panty Hose by Sajad Izadi

Abra Mode Karê Bingehîn: Pakkirina Panty Hose by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.


HesinPakêtkirin· 2025

Abra Mode Karê Bingehîn: Pakkirina Panty Hose

by Sajad Izadi

Client: Abra Mode

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #170028

Colors

The Design

About Abra Mode Karê Bingehîn: Pakkirina Panty Hose

Nivîsa Pirtûkê: Abra Mode qutiyeke pakkirinê ye ji bo panty hose. Qutî ji kartonê bi rengên krêm û zêrîn hatiye çêkirin, ku hatine hilbijartin da ku hestî aramî, nermî û luks bidin. Pace ku wekî lingê jinekê yê xaçkirî hatiye şeklkirin bi alîkariya qalibê hatiye jêkirin û qumaş eşkere dike, tekstur, densîte û rengê wê nîşan dide. Ev pace hewcedariyê ji holê radike ku ji bo her rengek an nexşeyek qutiyeke nû were çapkirin. Rûpoşê avî ye, mat e û qabiliyeta veguherînê heye, û ji şopên tiliyan li ser rûyê qutiyê rêdigire. Qutî 138 mm firehî, 25 mm kûrahî û 240 mm bilindahî ye. Şêwaza girtî berhemê ji tozê û destlêdana di firoşgehan de diparêze.

The Recognition

About the Xelata A' Design Award a Hesinîn

Abra Mode Karê Bingehîn: Pakkirina Panty Hose xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Abra Mode Karê Bingehîn: Pakkirina Panty Hose afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Abra Mode Karê Bingehîn: Pakkirina Panty Hose ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging
Width:138mm Depth:25mm Height:240mm
Tags
Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology
In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge
The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research
The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration
All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration
The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow
This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members
Graphic Designer:Sajad Izadi
Image Credits
Graphic Designer:Sajad Izadi

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