Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê by Sajad Izadi

Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê

by Sajad Izadi

Client: Reza Sweets and Nuts

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê

Nivîsa Pirtûkê: Kolompeh sêwiraneke pakêtkirinê ye bo şîraniyên kevneşopî yên Kerman ku bi xurma tijî dibin û bi şerbeta tirî şîrîn dibin. Qutî ji kaxeza qalind hatiye çêkirin ku bi materyalên avbingehîn hatiye rûpoşkirin da ku pakêt li gel jîngehê hevaheng bimîne. Wêneyên serdergîn rûberan dadipoşin, karakterên ku ji bav û kalên Kerman îlhambûne nîşan didin, bi simêlên dirêj û cilûbergên bi neqşên Farisî xemilandî. Rengên zêrîn û zindî yên çapkirî nîşana kalîteyê ne, û her reng behsa tamekê dike. Şîraniyên hundir li ser kaxeza mûm a taybet bo xwarinê rêz kirine. Sêwiran hunerê herêmî bi bazara nûjen ve girê dide.

The Recognition

About the Xelata A' Design Award a Tuncîn

Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Kolompeh Karê Bingehîn: Pakêtkirina Şîraniyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi