Samarqand پاکەتکردنی بەقڵاوا by Sajad Izadi

Samarqand پاکەتکردنی بەقڵاوا by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2025

Samarqand پاکەتکردنی بەقڵاوا

by Sajad Izadi

Client: Hekayat Qand Parsi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Samarqand پاکەتکردنی بەقڵاوا

سەمەرقەند دیزاینێکی پاکەتکردنە بۆ بەقڵاوای قەزوین، شیرینییەکی نەریتی ئێرانی کە بە شێوەیەکی سەرەکی لە فستقی هاڕدراو دروست دەکرێت. سندوقە کارتۆنییەکە بە شێوازی ئۆفسێت لەگەڵ بنکەیەکی UV چاپ کراوە و بە ڕووکەشێکی ماتی ئاوبنەڕەت تەواو کراوە کە دەمامکێکی هەستپێکراو دروست دەکات. نەخشی بەرجەستە (ئێمبۆسینگ) وردەکاری و سەرنج زیاد دەکات لە شوێنە هەڵبژێردراوەکاندا، لە کاتێکدا ڕەنگە مێتاڵییەکانی سەوز و زێڕین ئاماژە بە بەنرخی دەکەن. وێنەکێشییەکە شێوازە نەریتی و مۆدێرنەکانی ئێرانی تێکەڵ دەکات، بە بەکارهێنانی وێنەی فستق و شێوە لۆزییەکان کە شێوەی شیرینییەکە دەهێننەوە بیر. هەروەها سندوقێکی تاکە دانە پێشکەش دەکرێت بۆ کڕینە بچووکەکان.

The Recognition

About the Xelata A' Design Award a Zîvîn

Samarqand پاکەتکردنی بەقڵاوا xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Samarqand پاکەتکردنی بەقڵاوا karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Samarqand پاکەتکردنی بەقڵاوا afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi