Daity بەستەنی میوەیی بە چوچکە by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.
TuncPakêtkirin· 2025
Daity بەستەنی میوەیی بە چوچکە
Client: Zarrin Ghazal Co. - DAITY Ice cream
Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #170509The Design
About Daity بەستەنی میوەیی بە چوچکە
دیزاینەکە بە شێوازێکی مۆدێرن و گیاندارانەی هونەری پۆپ دروستکراوە. بەکارهێنانی ڕەنگە تیژەکان کە ئیلهامیان لە هاوین وەرگیراوە لەگەڵ تایپۆگرافیای گەورە و ڕوون، تایبەتمەندییەکی سەرەکیی ئەم دیزاینەیە کە گەیاندنی خێرای زانیاری بۆ بینەران دڵنیا دەکاتەوە. ڕەنگە هەڵبژێردراوەکان لەسەر بنەمای تامەکانی بەرهەمەکان دیاریکراون و جذابیەتی بینراو بۆ منداڵان و هەستی خۆشی بۆ گەنجان دروست دەکەن، هەروەها کوالێتی و تەندروستی بۆ گەورەکان دەگەیەنن.
The Recognition
About the Xelata A' Design Award a Tuncîn
Daity بەستەنی میوەیی بە چوچکە xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Daity بەستەنی میوەیی بە چوچکە tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Daity بەستەنی میوەیی بە چوچکە pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
- Dimensions & Packaging
- Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm - Tags
- Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
- Production Technology
- In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
- Design Challenge
- Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
- Research
- Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
- Inspiration
- The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
- Project Duration
- The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
- Operation Flow
- This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
- Image Credits
- Creator and design Mohsen Koofiani
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