Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان by Yi Huang and Pei Luo

Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2025

Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

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Verified Award Winner
Verify Award Status for #170755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان

Kweichow Moutai دیزاینێکی پاکێجکردنە بۆ خواردنەوەیەکی ئەلکحولی چینی کە لە یابان دەفرۆشرێت. شێوەی بوتڵەکە لەسەر بنەمای بوتڵی کلاسیکی Moutai دانراوە و ڕەنگ و کەسایەتی قاپوقاچاغی Ru Kiln وەردەگرێت، کە لە سەردەمی دەسەڵاتی خانەدانی تانگ دەستی پێکرد. خۆشنووسی سەر پاکێجەکە لە شیعرێکەوە هاتووە کە شاعیری یابانی میر ناگایا لە سەردەمی خانەدانی تانگ نووسیویەتی. هەمان دەستەواژە لەسەر ئەو یارمەتییانە دەرکەوت کە لە یابانەوە بۆ ووهان نێردران، کە ئاڵوگۆڕی کولتووری درێژخایەنی نێوان هەردوو وڵات وەبیر دەهێنێتەوە. قەبارەی پاکێجەکە ٧٧ بە ٧٧ بە ١٧٣ میلیمەترە. دیزاینەکە وەک ئامرازێک بۆ ئاڵوگۆڕی کولتووری خزمەت دەکات.

The Recognition

About the Xelata A' Design Award a Zêrîn

Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Kweichow Moutai پاکێجکردنی خواردنەوە ئەلکحولییەکان daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center