Moutai Dream Red Pakêtkirina Şerabê by Heng Luo and Yi Huang

Moutai Dream Red Pakêtkirina Şerabê by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Platîn in Dîzayna Pakêtkirinê Competition Category.

PlatînPakêtkirin· 2025

Moutai Dream Red Pakêtkirina Şerabê

by Heng Luo and Yi Huang

Client: Moutai Industrial Design Center

Xelata A' Design Award a Platîn Winner in Pakêtkirin Category

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Verified Award Winner
Verify Award Status for #170889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Dream Red Pakêtkirina Şerabê

Moutai Dream Red dîzaynek pakêtkirinê ye ku ji bo berhemek araqa çînî hatiye afirandin. Pakêt bi pîvana 137 bi 137 bi 360 mîlîmetre ye û rengê sorê zencefre bi kar tîne ku ji lakêkariya xanedana Han îlham girtiye, digel rengê reş ji bo xuyangek bilind hatiye berhevkirin. Wêneyek nîşan dide ku maskota marqeyê ji bo pîrozbahiyê qedehekê bilind dike. Avahî teknîka valakirinê, mohra germ û çapkirina ultraviyole li ser kaxeza taybet a nûvebar bi kar tîne. Nêzîkî ji sedî 95ê pakêtê dostê jîngehê ye û biyolojîkî ji hev dikeve. Ev dîzayn ji bo diyariyan, berhevkirinê û bikaranîna şahiyan hatiye armanckirin.

The Recognition

About the Xelata A' Design Award a Platîn

Moutai Dream Red Pakêtkirina Şerabê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Moutai Dream Red Pakêtkirina Şerabê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Moutai Dream Red Pakêtkirina Şerabê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensions & Packaging: 137x137x360mm
Tags: Moutai, Wine, Chinese Red, Dream, Romance
Production Technology: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Design Challenge: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Research: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiration: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Project Duration: Renhuai city, 5 March 2024-19 April 2024
Operation Flow: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Team Members: Heng Luo
Yi Huang
Image Credits: Moutai Industrial Design Center