Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake) by Sha Feng and Jiayi Lu

Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake) by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake)

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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View at A' Design Award Press Release Award Badge

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The Design

About Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake)

Nivîsa Pirtûkê: Heyva Herheyî qutiyeke diyariyê ye ku ji bo mehkulîçkan hatiye sêwirandin. Pakêtkirin mijara Nîvê Payizê ji perspektîfeke berfireh pêşkêş dike, efsaneyên kevneşopî li aliyekî dihêle û balê dikişîne ser herheyîbûna heyvê û çarenûsa hevpar a mirovan. Berhem heyvê di heşt rewşan de nîşan dide: agir, kulîlk, kevir, ewr, derya, ba, çiya û daristan. Ji bo çapkirinê rengên taybet û teknîka germ-mohrkirinê hatine bikaranîn. Qutiya derve bi pîvana 335 bi 75 bi 195 mîlîmetreyan e û qutiyên piçûktir ên mehkulîçkê yên 70 bi 70 bi 35 mîlîmetreyan tê de vedişêre.

The Recognition

About the Xelata A' Design Award a Tuncîn

Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake) xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake) tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Eternal Moon Karê Bingehîn: Pakêtkirina Mehkulîçkê (Mooncake) pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.