Parsirang بەرهەمهێنەری هێلکە by Mohsen Koofiani

Parsirang بەرهەمهێنەری هێلکە by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2025

Parsirang بەرهەمهێنەری هێلکە

by Mohsen Koofiani

Client: Parsirang Eggs

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

13,222

Verified Award Winner

Verify Award Status for #171319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Parsirang بەرهەمهێنەری هێلکە

له ستودیۆی دیزاینکردن، دیزاینەرەکە ئامانجی دروستکردنی پاکێجێکی بە ناسنامەی بەهێز بوو. وێنەی مریشکێکی خاوێنی کراس بەستووی کێشا بۆ زیندووکردنەوەی هەستێکی گوندنشینانە و تازە. ڕەنگی زەرد هێمای زەردەی هێلکە و گەرمی بەیانیان بوو، لەکاتێکدا ڕەنگی سوور وزە و ڕەسەنایەتی زیاد دەکرد. جۆری نووسینەکە قەڵەو و ڕوون بوو، کە گەیاندنی خێرای پەیام دڵنیا دەکردەوە. دوای کاتژمێرێک چاککردنەوە، دیزاینی کۆتایی تەنها پاکێج نەبوو؛ چیرۆکی کێڵگەیەکی دێهاتی و هێلکەی تازەی گێڕایەوە، متمانە و کوالیتی بۆ کڕیاران دەگەیاند.

The Recognition

About the Xelata A' Design Award a Tuncîn

Parsirang بەرهەمهێنەری هێلکە xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Parsirang بەرهەمهێنەری هێلکە tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Parsirang بەرهەمهێنەری هێلکە pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani