Zhen Yuan Zeng Pakêtkirina Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.
ZîvPakêtkirin· 2026
Zhen Yuan Zeng Pakêtkirina Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng Pakêtkirina Baijiu
Zhen Yuan Zeng dîzaynek pakêtkirinê ye ji bo baijiuyeke kevnkirî, ku vexwarineke alkolî ya kevneşopî ya çînî ye. Şûşe ji seramîkê hatiye çêkirin û wek guhertoyeke nûjen a cerê kevneşopî yê araqê hatiye şêwandin. Rûyên geometrîk ên rast forma klasîk zelal dikin û giraniya wê ya dîtbarî kêm dikin. Serpêça pêldar îşaret bi kevnbûna hêdî ya vexwarinê ya di nav cerê de dike. Şûşe bi kaxeza sulfatê hatiye pêçandin, ku xêzên derve nerm dike û formê bi qismî vedişêre. Kaxez ji aliyê bikarhêner ve tê rakirin, bi vî awayî şûşe gav bi gav xuya dibe. Pîvanên pakêtê 85 bi 85 bi 165 mîlîmetre ne.
The Recognition
About the Xelata A' Design Award a Zîvîn
Zhen Yuan Zeng Pakêtkirina Baijiu xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Zhen Yuan Zeng Pakêtkirina Baijiu karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Zhen Yuan Zeng Pakêtkirina Baijiu afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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