Zhang Gong Lao Jiu Pakêtkirina Meyê لەلایەن Wen Liu

دیزاینی Zhang Gong Lao Jiu Pakêtkirina Meyê لەلایەن Wen Liu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2026

Zhang Gong Lao Jiu Pakêtkirina Meyê

لەلایەن Wen Liu

کڕیار: Shenzhen Oracle Creative Design Co.,Ltd.

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Zhang Gong Lao Jiu Pakêtkirina Meyê

Zhang Gong Lao Jiu dîzayneke pakêtkirinê ye ji bo baijiuyeke çînî ya kevnkirî. Şûşe ji terrakotaya hişk hatiye çêkirin bi hûrgiliyên berkişandî (embossed), û şêweya wê deformasyonên tesadufî yên kûpên ku li ser çerxa gerok tên şeklkirin tîne bîra mirov. Rûyê zibr taybetmendiyeke destlêdanî ya bihêz dide şûşeyê. Serdanka wê ji plastîkê hatiye çêkirin bi rûberekî ku dişibe damarên darê û li gorî standardên hişk ên girtinê ye. Qutiya derve darê korka xwezayî bi metalê re dike yek, ku ji bo veguhastina ewle îzolasyona germahiyê û berxwedana lerzê zêde dike. Dîzayn li ser hesta destlêdanê hatiye avakirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Zhang Gong Lao Jiu Pakêtkirina Meyê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Zhang Gong Lao Jiu Pakêtkirina Meyê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Zhang Gong Lao Jiu Pakêtkirina Meyê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
قەبارە و پاکێج: 120mm*120mm*280mm
تاگەکان: Natural, Rustic, Time-Tempered, Eco-Conscious
تەکنەلۆژیای بەرهەمهێنان: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
هەڵەنگاندنی دیزاین: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
توێژینەوە: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
ئیلهام: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
ماوەی پڕۆژە: November 2024, Shenzhen, China
ڕێڕەوی کارکردن: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
ئەندامانی تیم: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li