Taneya Club Harie Firotgeha Firotanê by Uds Ltd.

Taneya Club Harie Firotgeha Firotanê by Uds Ltd. is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2026

Taneya Club Harie Firotgeha Firotanê

by Uds Ltd.

Client: UDS Ltd.

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

20,397

Verified Award Winner

Verify Award Status for #174322

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Colors

The Design

About Taneya Club Harie Firotgeha Firotanê

Taneya Club Harie firotgehek e ku li nav firotgeheke mezin de li Kusatsu, Shiga, Japonya cih digire. Ev firotgeh marka şîrînahiyên kevneşopî yên Japonî Taneya û marka patiseriya rojavayî Club Harie di yek cîhekî de digihîne hev. Sêwiran li ser yek têgehekê ye ku ew jî çîn û tebeqe ne, ku qatên demê îfade dikin. Ban û amûrên firotgehê bi hev de danîna panelên darîn ên bi rêkûpêk hatine birîn û bi çend mîlîmetreyan hatine veguhastin pêk hatine. Dara kestaneyê ya hişk û laka rengîn aliyê Taneya nîşan didin, di heman demê de tebeqeya darîn a sivik û ronî aliyê Club Harie nîşan dide. Kevanên herikbar mêvanan ber bi kûrahiya firotgehê ve rêber dikin û qelebalixiyê kêm dikin.

The Recognition

About the Xelata A' Design Award a Zîvîn

Taneya Club Harie Firotgeha Firotanê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Taneya Club Harie Firotgeha Firotanê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Taneya Club Harie Firotgeha Firotanê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
Dimensions & Packaging: Total Floor Area: 285.28sqm
Tags: RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
Production Technology: This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
Design Challenge: The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
Research: This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
Inspiration: The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
Project Duration: Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan
Operation Flow: This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
Team Members: Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd.
Image Credits: Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023