Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn by Antonia Skaraki

Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2026

Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn

by Antonia Skaraki

Client: Elgeka

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Colors

The Design

About Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn

Hellenic Routes şûşeyeke şerabê ya ji nû ve bikaranîn e ku wek bîranîneke çandî hatiye sêwirandin. Şûşeya camî ya çargoşe xwedî formeke tex û mîna pirtûkê ye ku girtin û hilanînê hêsan dike. Etîket bi şêwaza pûlên posteyê hatine sêwirandin û cilûbergên folklorî yên herêmî yên girêdayî herêmên şerabçêkirinê yên Yewnanistanê nîşan didin. Kaxeza bi kalîteya bilind a bi rûyê tekstûrkirî û çapkirina hûrgilî, wêneyên cilûbergan û hêmanên çarçoveyê derdixe pêş. Şûşe 96 mm firehî, 42 mm kûrahî û 175 mm bilindî ye. Ev form vedixwîne ku wek tiştekî berhevkirinê an xemilandinê ji nû ve were bikaranîn.

The Recognition

About the Xelata A' Design Award a Zîvîn

Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Hellenic Routes Şûşeya Şerabê ya Ji Nû Ve Bikaranîn afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas