Longpai Soy Sauce Pakêtkirina Sosa Soyayê لەلایەن Wen Liu

دیزاینی Longpai Soy Sauce Pakêtkirina Sosa Soyayê لەلایەن Wen Liu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2026

Longpai Soy Sauce Pakêtkirina Sosa Soyayê

لەلایەن Wen Liu

کڕیار: Longpai Food Co., Ltd.

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #176984

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Longpai Soy Sauce Pakêtkirina Sosa Soyayê

Longpai Soy Sauce dîzaynek pakêtkirinê ye ji bo sosa soyayê ya bilind-kalîte ku ji bo xwarinên stir fry yên bi şêwaza Hunanê hatiye armanckirin. Şûşe ji cama zelal hatiye çêkirin û pîvanên wê 73.5 bi 73.5 bi 217.5 mîlîmetre ne. Etîketek kaxezî bi camê re berevajiyê çêdike û motîfên çandî yên ji xwarinên Hunanê û ji rêbazên kevneşopî yên vexwarinê di derdanên biçûk de û zuwakirina bi tavê hilgirtiye. Şeklê şûşeyê ji bo girtinek ewle û rijandinek kontrolkirî di dema xwarinçêkirina bilez de hatiye sêwirandin. Dîzayn berhemê bi çarçoveya xwarinçêkirina wê ve girê dide û naskirina wê li ser refikên firotanê baştir dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Longpai Soy Sauce Pakêtkirina Sosa Soyayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Longpai Soy Sauce Pakêtkirina Sosa Soyayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Longpai Soy Sauce Pakêtkirina Sosa Soyayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
قەبارە و پاکێج: 73.5mm x 73.5mm x 217.5mm
تاگەکان: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
تەکنەلۆژیای بەرهەمهێنان: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
هەڵەنگاندنی دیزاین: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
توێژینەوە: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
ئیلهام: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
ماوەی پڕۆژە: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
ڕێڕەوی کارکردن: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
ئەندامانی تیم: Creative Director: Wen Liu
Design Execution: Shaokun Xiao