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Pinar Nature Blend Pakkirdinî Vexwardinewe by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Pakkirdinî Vexwardinewe by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.


TuncPakêtkirin· 2026

Pinar Nature Blend Pakkirdinî Vexwardinewe

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

7,371

Verified Award Winner

Verify Award Status for #178481

Colors

The Design

About Pinar Nature Blend Pakkirdinî Vexwardinewe

Pinar Nature Blend dîzaynêkî pakkirdine bo xêzanêk le vexwardinewey ser be ruwek. Dîzayneke telarsazîyekî bînrawî sade، modêrn u tewaw bekar dehênêt bo pola vexwardinewey giyayî. Rengî sruştî legel toxmekanî wêneyî u wêney fotografî nawerokekan têkel krawe. Zincîrebendîyekî rûn yarîmetî kiryaran dedat ke her corêk be xêrayî binasinewe. Guhorînî tîj bekar hênrawe le brî têkelbûnî nerm، bo ewey çapkirdin leser rûy kartonekan pak u yekgirtu bimênêtewe. Encamekeş şêwazî bînrawî têkeḷ kem dekatewe u xêzanî berhemeke le kaḷa rikaberrekan leser refeke ciya dekatewe.

The Recognition

About the Xelata A' Design Award a Tuncîn

Pinar Nature Blend Pakkirdinî Vexwardinewe xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pinar Nature Blend Pakkirdinî Vexwardinewe tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pinar Nature Blend Pakkirdinî Vexwardinewe pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging
Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags
tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology
Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge
The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research
Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration
Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration
The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow
Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members
Burkan Ciftciguzeli and Ibrahim Gulbas

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