Horse Year پاکێجکردنی داری بۆنخۆش لەلایەن Bingran Zhao

دیزاینی Horse Year پاکێجکردنی داری بۆنخۆش لەلایەن Bingran Zhao خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2026

Horse Year پاکێجکردنی داری بۆنخۆش

لەلایەن Bingran Zhao

کڕیار: BeiHang University

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Horse Year پاکێجکردنی داری بۆنخۆش

ساڵی ئەسپ زنجیرەیەکی پاکێجکردنە بۆ داری بۆنخۆش. دیزاینەکە لەسەر پیتی چینی «ئەسپ» بە شێوازی نووسینی مۆرکراو چەقی بەستووە، کە لەگەڵ زمانی هێڵکاری تەلیسمە داویستەکان و نەخشەکانی دووکەڵ تێکەڵ کراوە. پێنج جۆری جیاواز سوڕێکی ڕەنگی پەیڕەو دەکەن کە لەسەر بنەمای پێنج توخمەکەی کانزا، ئاو، دار، ئاگر و خاک دامەزراوە. پێنج سندوقەکە دەکرێت لە تەنیشت یەکتری دابنرێن بۆ ئەوەی وێنەی ئەسپێکی غاردێن پێکبهێنن. سینییەکی ناوەوە ڕادەکێشرێت بۆ ئەوەی داری بۆنخۆشەکە و پەیامێکی پیرۆزبایی دەربخات. کاغەزی ستوور بێ ڕووکەش، مەرەکەبی لەسەر بنەمای سۆیا و سینییەکی قاڵبدراوی پەڵپ پشتگیری دووبارە بەکارهێنانەوە دەکەن.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Horse Year پاکێجکردنی داری بۆنخۆش xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Horse Year پاکێجکردنی داری بۆنخۆش tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Horse Year پاکێجکردنی داری بۆنخۆش pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
قەبارە و پاکێج: Width 160 mm × Depth 40 mm × Height 70 mm
تاگەکان: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
تەکنەلۆژیای بەرهەمهێنان: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
هەڵەنگاندنی دیزاین: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
توێژینەوە: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
ئیلهام: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
ماوەی پڕۆژە: The project started in May 2025 in Beijing China and finished in November 2025.
ڕێڕەوی کارکردن: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
پەتێنتەکان: Bingran Zhao
کرێدیتی وێنەکان: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou