Songfengruo Ancient Tree پاکێجکردنی چای ڕەش by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree پاکێجکردنی چای ڕەش by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2026

Songfengruo Ancient Tree پاکێجکردنی چای ڕەش

by Jiayi Lu and Yang Xu

Client: Songfengruo

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree پاکێجکردنی چای ڕەش

Songfengruo Ancient Tree سندوقێکی دیارییە کە بۆ چای ڕەشی نایاب دیزاین کراوە. سندوقە دەرەکییەکە قەبارەکەی 240 ملم بە 60 ملم بە 240 ملمە و سێ چەکمەجەی بچووک لەخۆدەگرێت، هەریەکەیان 65 ملم بە 40 ملم بە 150 ملمە. هێمایەکی دەرزیی دار سنەوبەر بۆ براندەکە دروستکراوە و وەک نەخشێکی دووبارەبووەوە لەسەر چەکمەجەکان بەکارهێنراوە. چاپی هەڵکۆڵینی بێ ڕەنگ قووڵی دەبەخشێتە کاغەزە تەخته‌که‌. ڕیزکردنی ڕێکوپێکی چەکمەجەکان پەردەی نوشتاوەی چینی وەبیر دەهێنێتەوە. ڕەنگە قاوەییە تۆخەکان و کاغەزی خاوەن ڕیشاڵ و توخمی چا، هەوڵدانی براندەکە بۆ سروشت، تەندروستی و کوالیتی دەردەبڕن.

The Recognition

About the Xelata A' Design Award a Tuncîn

Songfengruo Ancient Tree پاکێجکردنی چای ڕەش xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Songfengruo Ancient Tree پاکێجکردنی چای ڕەش tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Songfengruo Ancient Tree پاکێجکردنی چای ڕەش pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.