Chic Della Pakêta Diyariyê ya Kremê by Jiayi Lu

Chic Della Pakêta Diyariyê ya Kremê by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2026

Chic Della Pakêta Diyariyê ya Kremê

by Jiayi Lu

Client: Chic Della

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

5,969

Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Pakêta Diyariyê ya Kremê

Chic Della pakêteke diyariyê ye ji bo krema rûyê, ku bi hevkariya çapa blokên darî ya Suzhou Taohuawu hatiye afirandin. Motîfên gula peonî yên çapa blokên darî ya Xanedana Ming ya bi navê Kulîlk di Dewlemendî û Geşedanê de Vedibin, hatine veqetandin û bi şêwazeke geometrîk a modern ji nû ve hatine rêzkirin, di heman demê de xetên tûj û tevnên çapa resen hatine parastin. Qutiya diyariyê ji kaxeza hunerî bi mohra pelê zêrîn hatiye çêkirin û pîvanên wê 250 bi 90 bi 250 mîlîmetre ne. Ev set bi navê Razê Bedewiya Kulîlkê hatiye binavkirin û ramana Rojhilatî ya xwedîkirina çerm bi kulîlkan nîşan dide.

The Recognition

About the Xelata A' Design Award a Tuncîn

Chic Della Pakêta Diyariyê ya Kremê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Chic Della Pakêta Diyariyê ya Kremê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Chic Della Pakêta Diyariyê ya Kremê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.