Fortune Express Pakêtkirina Baijiu by Yao Wu

Fortune Express Pakêtkirina Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2026

Fortune Express Pakêtkirina Baijiu

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner
Verify Award Status for #182337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fortune Express Pakêtkirina Baijiu

Fortune Express dîzaynek pakêtkirinê ye ji bo baijiu. Qutîya bi banê sêgoşeyî bi pîvana 280 bi 150 bi 230 mîlîmetre ye û ji binî ve tê vekirin. Rakirina her perika hundirîn pênc şûşeyan derdixe holê, û her şûşeyek Xwedayekî cuda yê Dewlemendiyê bi rengekî ji Pênc Hêmanan nîşan dide. Li binê şûşeyan pênc qutiyên kor ên pelûş hene ku bi dirandinê tên vekirin û fîgurên biçûk ên stîlîzekirî derdixin holê. Qutiya derve bi mohrkirina foîlê hatiye temamkirin, û etîket bi awayê dîjîtal hatine çapkirin. Kûkilên pelûş ji fîbera polyester a nerm hatine çêkirin û bi hûrguliyên neqişandî ne.

The Recognition

About the Xelata A' Design Award a Tuncîn

Fortune Express Pakêtkirina Baijiu xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Fortune Express Pakêtkirina Baijiu tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Fortune Express Pakêtkirina Baijiu pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensions & Packaging: Length 280mm x Width 150mm x Height 230mm
Tags: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Production Technology: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Design Challenge: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Research: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiration: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Project Duration: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Operation Flow: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /