Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar by Florian Seidl

Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Tuncîn in Dîzayna Amûrên Malê Competition Category.

TuncAmûra Malê· 2026

Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar

by Florian Seidl

Client: Lavazza North America Inc

Xelata A' Design Award a Tuncîn Winner in Amûra Malê Category

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The Design

About Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar

Dekî Pertûk: Flavia Aroma dedeyne nasîn, wek amêrêkî dروستkردنی خواردنەوەی نوێترین کە بۆ ئەو کەسانەی لە باکووری ئەمریکا حەزیان لە قاوەیە دیزاین کراوە کە بایەخ بە هەردوو ئاسانکاری و کوالیتی دەدەن. قاوەی بۆنخۆش و چەندین جۆری تری خواردنەوە پێشکەش دەکات، لە کاتێکدا قەبارە بچووکەکەی وای لێدەکات کە گونجاو بێت بۆ ئۆفیسە بچووکەکان و ئۆفیسی ماڵەوە. ئامێرەکە سیستەمێکی تایبەتی دروستکردنی خواردنەوەی هەیە کە ئەنجامێکی نایاب لەناو جامەکەدا دەستەبەر دەکات بەبێ تێکەڵبوونی جۆرەکان. سیستەمی Freshpack ی پەتەنتکراوی خواردنەوە لە براندە جیاوازەکانەوە بە قەبارەی جۆراوجۆر پێشکەش دەکات. ئاسانە بۆ پاککردنەوە و بڕوانامەی بەکارهێنانی بازرگانی هەیە، Flavia Aroma جۆراوجۆری کوالیتی پیشەیی بۆ هەر شوێنێکی کار دەهێنێت.

The Recognition

About the Xelata A' Design Award a Tuncîn

Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Flavia Aroma Kirdeyî Sereke: Sîstemî Vexwardinî Şwênî Kar pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.
Dimensions & Packaging: Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.
Tags: Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber
Design Challenge: The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.
Patents: Design patent/registered design
Patented brewing technology (Fresh Pack)
Image Credits: Lavazza North America Inc