Milk Easy Plus Primary Function: Kefkera Şîr by Florian Seidl

Milk Easy Plus Primary Function: Kefkera Şîr by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zîvîn in Dîzayna Amûrên Malê Competition Category.

ZîvAmûra Malê· 2026

Milk Easy Plus Primary Function: Kefkera Şîr

by Florian Seidl

Client: Lavazza

Xelata A' Design Award a Zîvîn Winner in Amûra Malê Category

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The Design

About Milk Easy Plus Primary Function: Kefkera Şîr

Book Text: Milk Easy Plus kefkereyeke pêşeng e ku ji aliyê Lavazza ve hatiye dîzaynkirin da ku li malê kapûçînoya rastîn a Îtalî peyda bike, bi şeklekî hevgirtî û konîkî û navrûyeke bikarhêner-hêsan ku ji makîneya Tabli îlham wergirtiye taybetmend e. Ew hem kefkirina germ û hem jî sar pêşkêş dike, bi serpoşeke zelal ji bo şopandina pêşveçûnê û paqijkirineke hêsan. Berhem bi karxistina xwe ya hêsan, dîzayna xwe ya wêrek, û bikaranîna plastîkên ji nû ve vezîvirandî yên piştî bikaranînê ji yên din cuda dibe, di heman demê de standardên bilind ên estetîk û kalîteyê diparêze.

The Recognition

About the Xelata A' Design Award a Zîvîn

Milk Easy Plus Primary Function: Kefkera Şîr xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Milk Easy Plus Primary Function: Kefkera Şîr karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Milk Easy Plus Primary Function: Kefkera Şîr afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza