Massaya Kirînî Sereke: Pakkirina Şerabê by BRANDiT.

Massaya Kirînî Sereke: Pakkirina Şerabê by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Xelata A' Design Award a Hesinîn in Dîzayna Pakêtkirinê Competition Category.

HesinPakêtkirin· 2014

Massaya Kirînî Sereke: Pakkirina Şerabê

by BRANDiT.

Client: BRANDiT.

Xelata A' Design Award a Hesinîn Winner in Pakêtkirin Category

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The Design

About Massaya Kirînî Sereke: Pakkirina Şerabê

Nivîsa Pirtûkê: Massaya pakêtek xemilandî ye ku ji bo hilgirtina du şûşeyên şerabê hatiye sêwirandin. Piraniya pakêtên şerabê ji bo pêşandana vertîkal têne çêkirin û gava şûşe têne derxistin, tên avêtin. Massaya alternatîfek ku dikare dubare were bikaranîn pêşkêş dike. Pakêt horîzontal e, ji ber ku şeraba herî baş di vê pozîsyonê de tê hilanîn, û mîna pirtûkeke kevnare xuya dike. Birînek hundirîn a ku li gorî şeklê her du şûşeyan hatiye kut kirin, wan bi ewlehî li cihê xwe digire. Sîstema girtinê du perçeyên aliyan û du perçeyên piçûktir bi kar tîne, ji ber vê yekê hewcedariya bi stîkeran nîne. Qutî dikare dîsa were dagirtin an jî wekî tiştek xemilandî li ser refekê were bikaranîn.

The Recognition

About the Xelata A' Design Award a Hesinîn

Massaya Kirînî Sereke: Pakkirina Şerabê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Massaya Kirînî Sereke: Pakkirina Şerabê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Massaya Kirînî Sereke: Pakkirina Şerabê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian