Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا by Studija Creata

Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا by Studija Creata is a highly esteemed winner of the very prestigious 2015 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2015

Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا

by Studija Creata

Client: Stumbras

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا

پاکی و ڕوونی دوو تایبەتمەندی سەرەکین کە ڕەنگدانەوەی کوالیتی ڤۆدکایەک دەکەن. پێویست بوو لە کاتی نوێکردنەوەی براندی Lithuanian Vodka Gold - پێشەنگی بازاڕی ڤۆدکا لە لیتوانیا - تیشک بخرێتە سەر ئەم دوو تایبەتمەندییە. لە هەمان کاتدا هەندێک تایبەتمەندی ناسنامەی نیشتیمانی دەرخران - ناوی Lithuanian Vodka خۆی داوای ئەم هەڵبژاردنەی دەکرد. موتیفە ئەسڵی ئێتنیکییەکان گۆڕدران بۆ پێکهاتەیەکی مۆدێرن و ساکار. کاتێک قەبارەیی لەیبڵی کۆن شکێنرا بۆ دروستکردنی دیکۆرێکی سووک و کونکراو، زێڕەکە دەستی کرد بە درەوشانەوە بە شێوەیەکی زۆر شیکتر.

The Recognition

About the Xelata A' Design Award a Tuncîn

Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Lithuanian Vodka Gold دیزاینی پاکێجکردنی ڤۆدکا pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas