Vinicola Cherchi Sêwirana Labelê Şerab by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Sêwirana Labelê Şerab by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2017

Vinicola Cherchi Sêwirana Labelê Şerab

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Vinicola Cherchi Sêwirana Labelê Şerab

Ji bo şervanek dîrokî li Sardînyayê, ji sala 1970-an û vir ve, ew ji bo xêzikên şerabên The Classics re sêwirandinên nû çêkirî ye. Lêkolîna laburên nû dixwestin girêdana bi kevneşopiya ku şirket bi rê ve dibin biparêzin. Berevajî etîketên berê, ew dixebitî ku hêlîna spehiyê ya ku ji qalîteya bilind a şeraban re baş derbas dibe, bide. Forimkî labelê bi teknolojiya Braille re dixebite ku bêyî pîvanê xweşik û şêweyê vedike. Modela kulîlk li ser bingeha grafîkî ya sêwiranek nimûneya dêrê ya nêzîkî Santa Croce li Usini, ku di heman demê de logoya pargîdanî ye.

The Recognition

About the Xelata A' Design Award a Zîvîn

Vinicola Cherchi Sêwirana Labelê Şerab xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Vinicola Cherchi Sêwirana Labelê Şerab karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Vinicola Cherchi Sêwirana Labelê Şerab afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene