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Alita دیزاینی شووشە و لێبڵەکان by Studija Creata

Alita دیزاینی شووشە و لێبڵەکان by Studija Creata is a highly esteemed winner of the very prestigious 2017 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.


ZîvPakêtkirin· 2017

Alita دیزاینی شووشە و لێبڵەکان

by Studija Creata

Client: Mv Group

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

Verify Award Status for #55205

Colors

The Design

About Alita دیزاینی شووشە و لێبڵەکان

ئامانجی سەرەکی دووبارە دیزاینکردنەوەکە بریتییە لە زیادکردنی ناسینی گشتی براندەکە و دەرخستنی تایبەتمەندییە جیاکەرەوەکان وەک شێوازە کلاسیکییەکانی بەرهەمهێنان، مادەخامەکان و کوالێتی. براندکردنەوەی تەواوی ئەلیتا لەخۆدەگرێت: شووشەیەکی نوێ، لۆگۆیەکی نوێکراوە، مۆنۆگراف، کەپسوول و دیزاینی لێبڵ. بەرهەمەکان ئێستا توخمی زیاتری تایبەت بە پۆلی شەرابی گازدار و شامپانیایان هەیە لەگەڵ زیادکردنی دەستکەوتێکی کلاسیکی سووک و هەندێک توندوتۆڵی، بەڵام بەگشتی هەستێکی مۆدێرن و سووک دەپارێزن.

The Recognition

About the Xelata A' Design Award a Zîvîn

Alita دیزاینی شووشە و لێبڵەکان xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Alita دیزاینی شووشە و لێبڵەکان karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Alita دیزاینی شووشە و لێبڵەکان afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging
Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags
Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology
Glass bottle. Flexo printing.
Design Challenge
Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration
ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration
New ALITA was introduced on the eve of the year 2017.
Operation Flow
The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits
Edgaras Marozas

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