Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr by Fanny De Bray

Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr

by Fanny De Bray

Client: APPETISI by Granarolo

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Colors

The Design

About Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr

Nivîsa Pirtûkê: Appetisi sêwiranek pakêtkirinê ye bo rêzek penîrên jixwe hatine birîn. Ev rêz penîrên kubik, penîrê hurkirî û perçeyên mozzarella vedihewîne. Her pakêt ji plastîkê hatiye çêkirin û xwediyê pencereyeke zelal e, ji ber vê yekê penîrê hundir dikare rasterast were dîtin. Wêneyên çapkirî her berhemê taybetmendiyek didin û bi eşkereyî nîşan didin ka her cure penîr çawa tê bikaranîn. Navê Appetisi sê ramanan bi hev re dide ber çav: îştiha, xwarineke piçûk û bikaranîna pratîkî. Sêwiran penîr wek navberek zû û hêsan pêşkêş dike, û pakêt li supermarketên Ewropî têne firotin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Appetisi Fonksiyona Bingehîn: Pakêtkirina Penîr pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray