Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق by Li Zuo is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق

by Li Zuo

Client: Wendao WD Creativity

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق

Book Text: Taiyuan ZHI Yuanyi دیزاینێکی پاکەتکردنی بوتڵی عەرەقە کە بۆ گروپی Moutai دروستکراوە. دیزاینەکە لە شێوازی جێگیرکراوی Moutai دوور دەکەوێتەوە و تەنها شێوەی ناسراوی بوتڵەکە دەهێڵێتەوە، کە گەورەتر و بەرزتر کراوە. ئاو بابەتی سەرەکییە، چونکە عەرەق وەک ئاوێک وەسف دەکرێت کە هەست دەگوازێتەوە. ڕووکارەکە نەخشێکی ئاوی دەریا و ڕووەکەبەرد پیشان دەدات کە لە جلوبەرگە فەرمییە کۆنەکان وەرگیراوە، لەگەڵ نەخشە نەریتییە پیرۆزەکاندا. شەپۆل و بەردە ڕاوەستاوەکان و هەورەکان ئاماژە بە خۆشی و تەمەن درێژی دەکەن. ڕازاندنەوەکە لەسەر بوتڵە شووشەییەکە سووتێنراوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: پاکەتکردنی بوتڵی عەرەق afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo