Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê لەلایەن Wen Liu and Kaichen Xie

دیزاینی Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê لەلایەن Wen Liu and Kaichen Xie خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2020

Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê

لەلایەن Wen Liu and Kaichen Xie

کڕیار: Shenzhen Akimbo Brand Operation Management Co., Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê

Nivîsa Pirtûkê: Akimbo Coffee Beer sêwirana pakkirinê ye bo du cûreyên bîraya qehweyê ya hunerî ku bi hevkariya navnîşaneke qehweyê û firotgeheke bîraçêkirinê hatiye afirandin. Bîra di qutiyên aluminyûmê de tê firotin, û qutiya derve dirêjahiya wê 115 mîlîmetre, firehiya wê 66 mîlîmetre û bilindahiya wê 66 mîlîmetre ye. Wêneyeke bi destan hatiye boyaxkirin û fonteke retro ya bi destan hatiye xêzkirin, taybetmendiyeke aram û vejîner dide qutiyan. Wêne mascotên herdu navnîşanan nîşan dide ku li kêleka deryayê sûrfing dikin. Sêwiran li ser xerîdarên ciwan disekine û bi eşkereyî diyar dike ku vexwarin alkolî ye.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Akimbo Coffee Beer Erkê Bingehîn: Pakkirina Vexwarinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
قەبارە و پاکێج: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
تاگەکان: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
تەکنەلۆژیای بەرهەمهێنان: The material of the packaging is an aluminum can.
هەڵەنگاندنی دیزاین: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
توێژینەوە: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
ئیلهام: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
ماوەی پڕۆژە: The project started in September 2018 and finished in October 2018 Shenzhen.
ڕێڕەوی کارکردن: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
ئەندامانی تیم: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
کرێدیتی وێنەکان: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018